Turn Crisis Into Opportunity

Good to Great author Jim Collins gives a first glimpse into his latest study.  Read the interview: How Great Companies Turn Crisis into Opportunity. An avid rock climber, he uses unique analogies such as: “Those who panic, die on the mountain.”  Fifteen of the 18 companies he wrote about in Built to Last (published in 1994) had lived through the crisis of the great depression and all 18 are still in business today.  What can we learn from these companies and others who have survived the odds?