Four Tests of a Persuasive Case

Now apply the following criteria to determine if you can make a persuasive case for the innovation.

1. Compelling
 Do you have a clear purpose and vision?
 What will happen if you do not innovate?

2. Credible
 Is your innovation based on solid data?
 Do you have historical examples and trends?

3. Coherent
 Do the pieces fit together and mutually support each other?
 Where is your thinking still unclear?

4. Commercial
 What is the value (wealth) generated from the innovation?
 What is the value proposition for the customer?

Are you persuaded?