Disaggregation - Breaking Down

Breaking down.

Often has a negative connotation.

However, in learning how to innovate breaking down might just be your ticket to the next big idea.

Disaggregation: to separate into componet parts and processess (emphasis added).

How this helps you with the next big idea.  It helped Apple launch the iPhone to the front of the marketplace.

The iPhone is well known and popular.  One of the ‘features’ that makes it so popular is all the of Apps (software applications) that are downloadable for use.  Over 40,000 and rising.

Traditionally, features for phones were built in house by the company who was marketing the phone.  Things change.

Apple has capitalized on allowing a ‘break down’ in the way code, features, and marketing is done.  Along the process someone said, “Hey, why should the phone companies write all the Apps.  They don’t know what we want.  Let’s see if we can write them ourselves and then they can buy them from us and use them to better their product.”

Well, the conversation might not have happened exactly like that, but the reality of the iPhone’s success subscribes to this statement.

The question is now, looking at your own business (components and processess): how can you break things down?  Through disaggregation: how can you separate all the links in the chain, the processess in the system, and look for an opportunity to improve things?

Breaking it down might just be the idea you’ve been looking for.