Innovation String

There is a common misconception that innovation consists primarily of an inspirational event where the idea or concept is created followed by the perspiration necessary to implement the idea in the marketplace. In reality, bringing a successful new product or process to market requires a sequence of numerous innovations, some large and some small, where the creativity, vision and finishing processes are applied repeatedly throughout the sequence.

We refer to this model as the “innovation string,” and the entire organization from research to manufacturing, sales to logistics must be fully engaged to be successful on a regular basis.

What was your latest innovation string?