Marketing/management and Sales Expert, Mark Stevens is the bestselling author of “Your Marketing Sucks” and the CEO of MSCO, a global marketing firm. Stevens delivers more than 40 speeches annually and is a regularly featured media commentator, lending his insights and opinions on marketing on...

As business leaders know - competition is out there. But do we always really know just exactly who or what our true competition is. In “The Contrarian Effect” by Michael Port and Elizabeth Marshall an interesting example is shared: By offering low-cost fares, frequent flights, and fast, friendly...