Four Tests of a Persuasive Case...
Now apply the following criteria to determine if you can make a persuasive case for the innovation. 1. Compelling  Do you have a clear purpose and vision?  What will happen if you do not innovate? 2. Credible  Is your innovation based on solid data?  Do you have historical examples and trends? 3....
The First Right Answer...
Ever been in a situation where someone had an idea and everyone jumped on it?  We are predisposed toward action and are often eager to implement a good idea to solve a nagging problem.  So what’s wrong with that?  An idea when “popped out” and not challenged may or may not actually be the best...
Innovate for Customization...
The industrial era came replete with efficiency. Henry Ford would give you a car in any color as long as it was black!  Even today, our automobile choices are limited to “packages” of options.  We so often think in terms of our own efficiency that our customers, while perhaps satisfied, fail to...